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  What is Google Advertising?   Google Advertising is a paid advertising platform, which falls under a marketing channel called pay-per-click (PPC), where you (the advertiser) pay per click or per impression (CPM) on an advertisement. Google advertising is an effective way to drive qualified traffic, or good-fit customers, to your business while they search for the products and services you offer. With Google Ads, you can increase your website traffic, receive more phone calls and increase your in-store visits. Google advertising allows you to create and share well-timed advertisements (both through mobile and desktop) among your target audience. This means that at this time your business will appear on the Search Engine Results Page (SERP) , at which time your ideal customers are searching for products and services similar to yours via Google search or Google Maps. In this way, you reach your target audience when it makes sense to come to your ad. Note: Advertisements ...